Mastering the art of service delivery to create RAVING FANS for your business!
In the final part of my 4 part ‘mastery’ series, this week we’re talking delivery… the life blood of your business! Perfecting your delivery process is about ensuring you consistently deliver the absolute best to your customers. Delivering what you said you would, when you said you would, in the way you said you would!
Here are the 4 steps that, when followed, will ensure delivery mastery creates ‘raving fans’ in your business!
Do you have the right amount of stock in inventory to ensure consistent delivery of your product and services? In today’s fast paced world, not being able to get what they want, when they want it, is a fast way to lose customers to your competitors…
Consistency of quality
Do you deliver your quality of product or service with systematic consistency? It’s a clichéd example, but everyone knows McDonalds may not have the best food in the world… however you know exactly what you are going to get every time, no matter where you are in the world. Your customers have to be confident that they can count on your consistency every time.
Easy to buy
Do you have systems in place that guide your customers to easily purchase your products and services over and over and again? Customers will quickly get frustrated if their call isn’t answered quickly, they are cut off or placed on hold for ages. Or when ordering online, the navigation isn’t clear, the website is slow or online support isn’t readily available. It’s about making your products and services available to your customers when they want it quickly and easily.
Customer service mastery
create raving fans for your business… the best and most cost-effective marketing there is! Customer service shouldn’t be looked at as transactional, it should be interactional! The feeling that your customers get when they interact with you and/or your team makes all the difference to their buying experience. People do business with people, and great service will get customers returning again and again. Consistently delivery on your promise, excel over your competitors and create your Raving Fans!”